Which digital marketing trends will take off in 2013? To get the big picture, Brand Republic asked 200 marketers about which channels performed best for them last year.
This hard-hitting report reveals the most insightful findings from the survey and features success stories from brands like IKEA and McDonald’s....
Published: Mar 01, 2013
question of how well . Social media is such an integral part of marketing now that the answer to your question must be in the realm of, "Very well, thank you."
To help you increase your marketing effectiveness while tweeting, posting and blogging, read this Citrix GoToWebinar practice guide.
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Published: Mar 01, 2015
Your credibility is your only currency when you present in front of others. If your audience does not trust you, then, no matter how engaging and important your message is, it will fall on deaf ears. In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say...
Published: Mar 01, 2015
Social networks are all about connecting people. For B2B marketing, they provide an ideal platform for providing content, links and events and building a community of interested parties. Any business brand will want to get into more direct contact with those followers — which is where the problems can begin.
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Published: Mar 01, 2015
A brand-run blogger network is a community of bloggers supporting (not necessary representing or endorsing) a brand’s cause or providing honest commentary around products or services online.
Inherent in any brand blogger network is the assumption that some key core values are shared between the individual...
Published: Mar 01, 2015
Mobile marketing is coming of age, and the pace of change is now exponential. In 2012 alone, 1.75 billion mobiles were sold globally. And as marketing budgets follow eyeballs, it is conceivable that mobile devices will become our most important communications platform, eclipsing the TV set and the desktop computer at work. ...
Published: Mar 01, 2015
In face-to-face seminars, it’s easy to keep track of your audience and register when you’re losing their attention. In webinars, your control is limited, and attendees are more prone to distraction. But all hope is not lost!
Curious how you can capture the attention of your audience for the entirety of...
Published: Mar 01, 2015
Marketers are constantly challenged to improve ROI, unearth new customer insights and wring the most out of budgets.
This report looks at how you can fit marketing intelligence into your hectic schedule, plus measure marketing ROI and create impressive reports from anywhere.
Published: Feb 27, 2015
You need to be prepared to deliver an exceptional customer experience whenever and wherever your prospects and customers decide to engage with you.
To educate, influence, validate, persuade and satisfy along the customer journey, you can’t rely on siloed and manual processes anymore. You need a marketing technology...
Published: Feb 23, 2015
Businesses today are experiencing landmark shifts. The emergence of mobile, social, and virtual communications is disrupting the status quo to create more distributed and real-time work environments. As a result, user demand for collaborative tools such as Web conferencing is growing exponentially.
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Published: Nov 01, 2014
Most companies have elaborate procedures for managing capital. They require a compelling business case for any new investment. They set hurdle rates. They delegate authority carefully, prescribing spending limits for each level.
An organizations time in contrast, goes largely unmanaged. Although phone calls,...
Published: Mar 01, 2015
More hours in the day. It's one thing everyone wants, and yet it's impossible to attain. But, what if you could free up significant time - maybe as much as 20% of your workday - to focus on the responsibilities that really matter.
Download this report to learn how smart knowdledge workers delegate...
Published: Mar 01, 2015
It's not just you. As it turns out, there has been a significant increase in both the number and types of meetings today’s modern workers are having. A new research report conducted by Ovum, and issued today, explores the changing meeting behaviors and requirements of the online collaboration...
Published: Mar 01, 2015
The audio conferencing market is changing and buyers are starting to move from traditional audio conference providers to integrated audio and web conferencing solutions.
This white paper discusses new audio trends in the workplace, as well as the criteria that companies should consider before selecting an audio conference...
Published: Mar 01, 2015