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Using Video to Drive the B2B Customer Journey

Published by Brightcove

Discover strategic insights on utilizing streaming video to enhance every stage of the B2B customer journey, from capturing initial interest to fostering post-purchase loyalty. This guide provides a detailed roadmap for integrating video into your marketing strategy, offering practical advice on using video effectively across various stages including awareness, consideration, conversion, and retention. Learn how video can help you cut through the noise, connect with prospects, and convert them into loyal customers, with specific tips on crafting engaging content that resonates with B2B buyers.

 

 

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